Project Description

What

Twilio creates SIGNAL (flagship conference) to help builders reimagine how software applications transform every day human interaction. As part of SIGNAL, Twilio creates $BASH - the ultimate immersive closing party for Developers.

Why

In 2018, with Twilio celebrating it's ten year anniversary, our goal was to make this a celebration of the Developer Community by creating an experience that was not only immerisve in nature but also encompassed  diverse sets of interests and activities that define Developers and help them connect with their Twilio Community.

How

We converted $BASH into a 10 room Immersive Instagram-ready Art attraction. Each room held a unique immersive experience that appealed to diverse sets of interests and backgrounds. We created something for everyone ranging from a Ball Pit for the Divers, a speakeasy for the Bootleggers, a Nerf battle for the adventurers to even an Art room for the Artists, among others. For the music lovers, we invited OkGo to close the show with some of their biggest hits.

Services Provided
    • Idea and Concept
    • Creative Direction
    • Vision for Design, Brand, Social and Installations
    • Logistical Support
    • Run of Show

Location: Bill Graham Civic Auditorium, San Francisco

Image and video copyrights: Twilio

Project Details